Born in Ahmedabad, Gujarat and now living in the megacity of Mumbai. his work spans commercials, music videos, and branded content — formats where precision and clarity are essential. Yet, beneath the structure of each frame lies a deeper instinct: the ability to tell stories. Whether he's shaping light for a single moment or designing a sequence across scenes, Sitanshu approaches every project with the intent to create meaning through motion.Known for his thoughtful camera work and intuitive timing, he collaborates closely with directors and creatives to build visuals that serve the heart of the idea — not just the surface. His images are cinematic without being loud, stylized without losing authenticity.Though currently immersed in shorter formats, Sitanshu has a strong sensibility for long-form and narrative work. His storytelling instincts often guide the way he frames, moves, and lights — making each visual choice feel lived-in and deliberate.